Programme

Arts / Communication and Language Arts

Overview

Degree awarded:
  • D.Litt
  • M.A
  • M.C.A
  • M.Phil
  • M.Phil/Ph.D
  • Ph.D
Programmes:
  • Master of Arts in Communication and Language Arts
Field of interest:
  • Advertising
  • Applied Communication
  • Book Development and Publishing
  • Broadcasting and Broadcast Journalism
  • Communication and Language Arts
  • Expressive Communication and Language Arts
  • Expressive Communication/Language Arts
  • Indigenous Communication
  • Not Applicable
  • Print and Broadcast Journalism
  • Print Journalism
  • Public Relations
  • Receptive Communication and Language Arts
  • Receptive Communication/Language Arts
Entry requirements:

    General Regulations Governing Admission to Higher Degree Programmes

    • Candidates for admission to higher degree programmes shall normally be graduates of the University of Ibadan or other Universities/Institutions recognised by the Senate. Admission shall be made by the Postgraduate College on the recommendation of the appropriate Faculty Postgraduate Committee.
    • Candidates without any previous higher degrees in the relevant discipline may be admitted only to either the Degree of Master or the Professional Degree of Master.
    • Candidates with recognised “Research Higher” Degree in the relevant discipline may be admitted to the M.Phil or Ph.D. degree programmes as appropriate, on the recommendation of the appropriate Faculty Postgraduate Committee.
    • A candidate admitted to the degree of Master of the University of Ibadan who obtained a weighted average mark of 55.0 – 59.9%, or a CGPA of between 4.0 and 4.9 may be offered provisional admission to the M.Phil./Ph.D programmes. Such candidates shall be assessed within three semesters of full time and four semesters of part time registration for the M.Phil/Ph.D to Ph.D conversion. This shall also apply to students who graduated from other universities    

    SPECIAL WAIVER FOR MATURED APPLICANTS

    • All University of Ibadan graduates should be admitted to Postgraduate programme with the ordinary level criteria existing at the time their first admission. Candidate who did not fulfill the requirements as at the time of their admission are not eligible for consideration.
    • Special consideration may be given to candidates, who obtained their first degree not less than 20 years from the time of seeking admission to any postgraduate programmes. Such candidates must have been found to possess special skills or abilities and professionally or academically engaged during the period of 20 years.  

     

How to apply:
Apply online

Communication and Language Arts is a field of study that explores various aspects of communication, language, and their role in society. The course combines theoretical knowledge with practical skills to develop effective communication strategies, critical thinking abilities, and an understanding of the complexities of language. Here is an overview of the key areas and topics covered in the course:

Communication Theory: 

  • Students are introduced to the fundamental theories and models of communication, including interpersonal communication, mass communication, organizational communication, and public communication. They learn about the process of encoding and decoding messages, the impact of media and technology on communication, and the role of culture in shaping communication practices.

Language and Linguistics: 

  • This area focuses on the study of language structure, meaning, and use. Students explore the principles of linguistics, syntax, semantics, pragmatics, sociolinguistics, and psycholinguistics. They analyze language variations, discourse patterns, and the relationship between language and society.

Media and Digital Communication: 

  • Students examine the role of media in society and develop critical perspectives on media practices and effects. They study media theories, media literacy, media ethics, and the impact of digital media on communication. They also explore the production, consumption, and distribution of media messages.

Professional Communication: 

  • The course emphasizes the development of effective communication skills for professional contexts. Students learn how to write and deliver persuasive speeches, create engaging presentations, and craft written communication in various formats, such as reports, memos, and emails. They also develop skills in negotiation, conflict resolution, and intercultural communication.

Communication Research: 

  • Students gain knowledge and skills in conducting research related to communication and language. They learn research methodologies, data collection techniques, and data analysis methods. They explore qualitative and quantitative research approaches and apply them to investigate communication phenomena and trends.

Intercultural Communication: 

  • Students study the complexities of communication across different cultures and develop intercultural competence. They explore cultural differences in communication styles, norms, and values. They learn strategies to bridge cultural gaps, manage conflicts, and promote effective intercultural communication.

Rhetoric and Persuasion: 

  • This area focuses on the study of rhetoric and persuasive communication. Students analyze persuasive techniques, argumentation, and rhetorical strategies employed in different contexts, such as political speeches, advertising, and public advocacy. They learn how to construct persuasive messages and engage audiences effectively.

Communication and Social Change: 

  • Students examine the role of communication in promoting social change and addressing societal issues. They study theories and practices related to communication for development, social activism, and advocacy. They explore how communication can be used to create awareness, mobilize communities, and influence public opinion.

Communication Ethics and Law: 

  • The course covers ethical considerations and legal frameworks in communication. Students learn about media ethics, privacy issues, intellectual property rights, and freedom of expression. They explore ethical dilemmas in communication practice and the responsibility of communicators in ethical decision-making.

Professional Development: 

  • The course emphasizes the development of professional skills and competencies for careers in communication. Students learn about networking, resume writing, interviewing techniques, and professional etiquette. They also have opportunities for internships or practical experiences to apply their communication skills in real-world settings.

Few/Some of the Course Content

LAC 756Public Relations Theory and Practice 
LAC 724Applied Communication Seminars 
LAC 720Organisational Communication 
LAC 709Agency and Client Relations
LAC 705Media Planning for Advertising 
LAC 703Advertising Management 
LAC 701Theories of Communication
CLA 724Consultancy Services in Communication and Language Arts 
CLA 706Indigenous Communication Systems 
CLA 701Research Methods in Communication and Language Arts
CLA 717Language Use in the Nigerian Print Media
LAC 716Current Trends in Communication Technology    
LAC 767Project in Book Development and Publishing  
LAC 766INTERNSHIP 
LAC 764Consultancy and In-house Public Relations 
LAC 753Specialized Reporting 
LAC 752Development Journalism 
LAC 730Book Production 
LAC 724Applied Communication Seminars 
LAC 720Organisational Communication 
LAC 705Media Planning for Advertising 
LAC 701Theories of Communication
LAC 748Print Media Design and Evaluation 

Entry Requirement

Facilities

Career Path

Public Relations Specialist: 

  • Graduates can work in public relations agencies or in-house PR departments of organizations. They develop and implement communication strategies, manage media relations, write press releases, and maintain positive relationships with stakeholders.

Marketing and Advertising:

  • Graduates can pursue careers in marketing and advertising agencies, where they create and execute communication campaigns, develop branding strategies, conduct market research, and write compelling copy for advertisements.

Corporate Communications Manager: 

  • Graduates can work in organizations as corporate communications managers, responsible for overseeing internal and external communication efforts, managing crises, and maintaining a positive public image for the organization.

Social Media Manager: 

  • Graduates can specialize in social media management, working for companies or agencies to develop and implement social media strategies, create engaging content, manage online communities, and monitor social media trends.

Content Writer/Editor: 

  • Graduates can work as content writers or editors for digital media platforms, marketing agencies, publishing houses, or news organizations. They create engaging written content, edit and proofread articles, blogs, and other written materials.

Communication Consultant: 

  • Graduates can establish their own communication consulting firms or work as independent consultants, providing strategic communication advice, conducting communication audits, and assisting organizations in improving their communication practices.

Event Planner: 

Graduates can specialize in event planning and management, organizing corporate events, conferences, product launches, and other promotional activities. They coordinate communication efforts, manage logistics, and ensure smooth execution of events.

Market Research Analyst: 

  • Graduates can work as market research analysts, collecting and analyzing data to provide insights on consumer behavior, market trends, and communication effectiveness. They help organizations make informed decisions regarding their communication strategies.

Higher Education: 

  • Graduates can pursue teaching and research positions in universities and colleges, sharing their expertise in communication and language arts with students. They may also contribute to academic research in the field.

Nonprofit and Advocacy Organizations: 

  • Graduates can work for nonprofit organizations, advocacy groups, or NGOs, where they develop communication campaigns, raise awareness about social issues, and mobilize support for causes.


These are just a few examples, and the field of communication and language arts offers a wide range of career opportunities. Graduates can also explore opportunities in government agencies, healthcare organizations, cultural institutions, and more. Continuous learning, professional development, and building a strong network within the industry can further enhance career prospects in this field.

Supervisor(s)

Fees

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